APAPÁCHAME

COLOUR, CHOSEN WITH INTENTION

Wear your

colours.

A little colour intelligence.

Hand-strung jewellery that feels like you—and goes wherever you do.

Made by hand in Vienna · Available at markets

WHY APAPÁCHAME

Your colour palette

deserves to leave the drawer.

Colour analysis can change the way you shop and get dressed. APAPÁCHAME gives those colours a life beyond the palette card: hand-strung into jewellery you’ll want to wear, again and again.

A WEARABLE COLOUR LIBRARY

Colour analysis, disguised as jewellery

Useful colour guidance doesn’t have to feel like a tool. It can be something beautiful you reach for every day.

APAPÁCHAME turns your colour palette into jewellery: an adornment first, and a pocket-sized guide to the shades that feel most like you. Each piece begins with a colour story—made wearable, bead by bead.

Made with high quality Japanese glass seed beads, each piece is hand-strung in Vienna. In a world of mass production, human attention and detail is part of what makes it luxurious—and wonderfully individual.

TEN PALETTES · FOUR BRACELET EXPRESSIONS

Your palette

strung in colour.

VIENNA ATELIER · MARKETS ACROSS AUSTRIA

Come meet your colours.

Online ordering is coming. Until then, come see the beads in real light, try on the pieces and find your palette in person at a market or pop-up.

A NAME WITH A WARM EMBRACE

What is an apapacho?

In Mexico, apapachar means to care for someone tenderly—to hold close, to "hug with the soul". It has Nahuatl roots, and it is a word I grew up hearing and feeling.

APAPÁCHAME carries that feeling into the everyday: a small act of care for yourself, a meaningful gift, a moment of colour that feels like it belongs to you.

MEET ALANA

Colour curious.
Detail devoted.

I’m Alana, a certified professional colour analyst and jewellery designer in Vienna. I studied fashion design and later trend forecasting. In the end, I came to believe the best way to follow a trend is to know yourself well enough to choose the ones that feel like you.

That same thoughtfulness goes into every piece. I spend months choosing bead colours, testing metal finishes and wearing samples through ordinary days before I’m happy with them. Then I string each one by hand, bead by bead. Tiny beads, lots of trial and error, and many cups of tea.

When I’m not at the worktable or with a colour-analysis client, I’m usually walking my dogs, cheering my husband on at a trail race, exploring nature or baking something gluten-free.

A CLOSER LOOK

Made for your palette.

Made to be lived in.

FOR COLOUR ANALYSTS & STYLISTS

Let the palette come along.

Give clients something more than a colour card/swatch to take home. APAPÁCHAME jewellery bridges colour theory and the real-life choices they make in front of a wardrobe rail or a changing-room mirror.

- A wearable reminder of their personal palette

- A beautiful post-consultation companion

- A fresh, tactile way to make colour practical

Interested in professional offerings or a collaboration? I’d love to hear what you have in mind.

THE EVERYDAY MAGIC

A little colour.

A lot of possibility.

Made to be worn, loved and reached for—at home, in the fitting room and far from home.

Your thoughtful travel companion.

One well-chosen piece can be the only one you pack: it works with the palette colours in every outfit you bring on your trip.

MADE TO LAST

Product Care

Hand-strung with fine Japanese glass seed beads, each piece is made on flexible, durable seven-strand jewellery wire coated in nylon. Protective wire guards help reduce friction at connection points, while high-quality, tarnish-resistant clasps and finishings complete the piece. Nickel-free clasps are available on request for sensitive skin.

To keep your jewellery looking its best, remove it before showering, swimming, exercising or sleeping. Avoid perfumes, lotions and other chemicals. After wearing, gently clean it with a jewellery polishing cloth and store it dry, separately from other pieces. With thoughtful care, the beads and metal finishings will stay bright and beautiful.

A NOTE FROM THE ATELIER

Stay close to the colour